1 Total Media tackles numerous “Myths” concerning Advertising and business.
Advertising can sometimes seem like the 2,000-lb elephant in the room. It is difficult to understand why it cost so much. It’s even more difficult to understand whether it is working and to what degree it is or is not. An additional challege is understanding the language most advertising reps or ad agencies are speaking. That’s why I’d like to resolve just a few of the many myths of Advertising.
Myth #1: My company doesn’t spend enough money to justify an advertising agency.
Advertising can sometimes seem like the 2,000-lb elephant in the room.
It is difficult to understand why it cost so much. It’s even more difficult to understand whether it is working and to what degree it is or is not. An additional challege is understanding the language most advertising reps or ad agencies are speaking. That’s why I’d like to resolve just a few of the many myths of Advertising.
Myth #2: When it comes to ad campaigns, Bigger is Better.
Good ideas are a dime a dozen, but some of them cost way more than you should have to pay. The profit margin in advertising is astronomical so wouldn’t it be in your best interest to have a business partner with a “Wal-Mart: Every Day Low Prices” mentality to creating, producing and placing your ads just as effectively?
Myth #3: Co-op reimbursements are very difficult to track and hard to retrieve from the manufacturer.
Many manufacturers offer retailers advertising credits for selling their products. More than 60% of these “co-op” dollars go unused each year by the retailers. 1 Total Media has a proven track record of researching the availability of co-op funds, obtaining pre-approval of advertising that promotes co-opable products and a timely and effective system for filing and recouping those dollars for our business partners.
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